Chester

I noticed this new snack food in my kitchen. 

Can Cheetos be Natural? Fresh off the Cheeto bush. Organic, vine-ripened Cheetos.  Yeah, try asking for that at your local health food store,

I mentioned this apparent oxymoron to my middle children who were there and Erika said, “Well, tigers are found in nature.” I looked at her quizzically. She continued, “I know they're not natural; I’m just saying that they probably chose the Cheeto tiger for a reason.”

I asked, "You mean Chester?"

She said, "Yeah Chester the Cheetos tiger dude."

Maybe clever marketing folks at Frito-Lay assume too much of their audience.