In the past, I’ve been a little hard on the marketing profession. Just because I can’t find the right kind of juice or beans due to so many varieties doesn't mean they are to blame. It’s the product development chaps. The marketing dudes are just tasked with selling everything.
“Bert, we’ve got something new: cheese flavored coffee. Kinda out there, I know, but as you know we can’t do any more with spaghetti sauce. Got anything?”
“Swiss Mist? Bolivian Bleu? Cup-o- jack? The udder-ground? Gouda to the last drop? We can sell anything.”
Sorry about that. I realized the other day that as a consumer, I am part of the problem in that I will ALWAYS select the Italian dressing that has the most prominent display of the word “Zesty.” I love that word. I am buying the word. The brand could taste like soda water and parsnips, but if it says “Zesty” I’ll buy it every time.
And it doesn’t matter what else the label; may say. Made with real dog saliva!
Fine, but is it zesty?
1 comment:
LOL!!
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